People Focused. Performance Minded.

Not by chance.By design.

Performance is the product of the environment around it. ST Performance designs the processes and systems that produce it, then applies them where they get tested, under pressure and through change. All of it underpinned by people, leadership and culture.

Pathway One

For Individuals

Coaches, practitioners and executives building their craft, their leadership and their next chapter. Structured support from self-guided foundations through to one-to-one coaching.

Explore individual pathways
Pathway Two

For Organisations

Departments and organisations aligning people, leadership and culture. Embedded advisory, facilitated group work and support structures for the staff who deliver performance to everyone else.

Explore organisational support
Our Focus

Aligning people, leadership and culture

Performance is sustainable when the environment is built for it. We work at the intersection of strategy, culture and daily operations, translating complex challenges into clear and actionable solutions that drive impact, resilience and growth.

From professional sport to global enterprises and ambitious start-ups, the principles hold. What changes is the context, and context is where we start.

277
Professional game involvements
7
Championships delivered
12
Finals appearances
4
Countries worked in
Our values are simple and non-negotiable. People First. Meaning Over Status. Rigour is Respect.
Founder

Simon Thomas

Simon has spent close to two decades shaping performance systems across international and professional rugby, Major League Baseball and international consulting. His career runs from hands-on programme builds at the Tasman Mako and Canterbury, through eight years with the Crusaders, the final four leading the performance department across four consecutive Super Rugby titles, to department leadership at the Western Force and the Boston Red Sox.

Alongside embedded roles he has advised Brazil Rugby on a full national framework build, supported Singapore Rugby through a two-year remote engagement, provided leadership oversight at the Panasonic Wild Knights in Japan and serves as Director of High Performance, an advisory role with the United States Rugby Players Association.

More about Simon

Simon Thomas, founder of ST Performance, in ST Performance polo.
Simon Thomas · Founder
Players walking out to train with Simon Thomas in the background behind them.
Behind the people who deliver the performance.Wind in their sails.
Simon Thomas, Founder
Start Here

Let's build what's next.

A discovery call is an open conversation about where you or your organisation want to go and how tailored support can help you get there. No pressure and no obligation, just clarity on the path forward.

Book a Discovery Call